eCommerce web
design and

Planning for successful eCommerce web design and development

Before starting any eCommerce web design project it is essential that you and your web design agency have planned and agreed on all major aspects of the user experience (UX). This defines how visitors to your online store find and locate the products they are looking for, interact with them, add them to their shopping cart and finally make a purchase. Creating a seamless user journey will help maximise conversions and deliver an eCommerce experience that visitors find intuitive and rewarding. Get this wrong and you’ll frustrate customers and send them running to your competition. Darlweb is a web design agency that has a lot of experience in eCommerce web design and development. Here we give an overview of how we approach eCommerce web design and development and areas that should be discussed.


A mobile first
approach to
eCommerce web
design and

Having an eCommerce web design that works across smartphones and tablets is not enough as that’s now the norm. You need to ensure that your eCommerce store considers the mobile user at every level. From product search to the checkout process, you need to make the mobile experience native and intuitive.

eCommerce mobile device purchases hit $700 billion in revenue during 2017, which represents 300% growth over the past four years.

Filling out forms on a phone can be a painful experience at the best of times. Allowing users to register using their Google or Facebook profiles can help remove this barrier. One click purchasing using digital wallets removes the need to hunt around for a credit card and then enter all your information. Amazon Pay, Apple Pay, PayPal One-Touch and Visa Checkout are just a handful of services that allow visitors to your eCommerce website to check out and pay with minimal fuss.

E-Commerce Website Design

That Takes Your Business To Darlweb

We know that E-Commerce Website Design is all about results. Turning visitors into customers is nearly always the aim, but we don’t believe that means everything has to look the same because not all business are the same

Helping You To Succeed Online

We will use the best technologies on the market to give you a competitive edge, because we understand what you need to get the best results.

Discuss your e-commerce project

eCommerce experience
for individual users

Traditionally eCommerce websites used generic upselling and related products to generate additional sales. Whilst useful, the practice treated all visitors to your eCommerce store the same and assumed they had similar buying interests. Darlweb modernises eCommerce development to display personalised product recommendations based on the individual customer’s own unique reactions at different data points. These data points typically include:

  • Search Queries: Recommend products based on what a customer has previously been searching for
  • Purchase History: Recommend products based on a customer’s past purchases
  • Customer Segments: Use purchase histories of customers with similar demographics to recommend related products
  • Shopping Cart: Recommend products based on the current contents of a customer’s cart or wishlist
  • Social Behavior: Recommend products based on product rating, shares and likes
  • Geographic Location (also known as localisation): Suggest relevant products based on local and regional considerations

By creating a smart eCommerce system and building a picture of each customer we can look to more accurately match products that individuals are more likely to be interested in and purchase.

Driving customers to
your eCommerce

There are various eCommerce platforms available to you and making the right choice is extremely important. As your web design agency, we will discuss the pros and cons of each. One of the first decisions you need to make is whether you are looking for a completely bespoke solution or to tailor an off the shelf eCommerce package. The main considerations will be budget and the eCommerce functionality you require. As you can imagine, building an eCommerce website from the ground up is a costly and time-consuming process. Whilst a bespoke solution offers complete freedom in terms of design and what can be achieved on a functional level, an off the shelf solution like WooCommerce might be a more realistic option if you are starting out or have a limited budget.

If you require unique functionality and/or integration with many different back-office, wholesale, packaging, accounting, CRM and invoicing systems a bespoke eCommerce website might be your only viable option. In this case, Darlweb would recommend Laravel, an open source framework that offers us complete freedom and flexibility to design and code any type of eCommerce system that you require. Every aspect of the eCommerce platform, from UI and design direction through to the check out process can be tailored to your precise requirements.

If you are a startup venture or have a fairly standard set of requirements, an off the shelf eCommerce solution might be a better fit. Whilst we can still deliver a unique design there are various rules we have to follow in order to conform to the general workings of the platform being used. You will generally have less choice and freedom in terms of how the shopping experience will function, but unless you need core modules to function in specific ways, this might not be an issue.

Another consideration is the time it will take to design and develop your eCommerce website. Whilst an off the shelf solution could be live within 1-2 months, a fully bespoke eCommerce system could take twice that amount of time and potentially more, depending on the size and scope of the project.